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Tag management system
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Tag management system : ウィキペディア英語版
Tag management system

A tag management system is designed to help manage the lifecycle of e-marketing tags (sometimes referred to as ''tracking pixels'' or ''web beacons''), which are used to integrate third-party software into digital properties.〔(【引用サイトリンク】title= Gartner glossary entry )
==Integration and governance challenges==
Marketers rely on multiple third-party solutions to add functionality to web sites, video content, and mobile apps. Examples of such solutions include web analytics, campaign analytics, audience measurement, personalization, A/B testing, ad servers, retargeting, and conversion tracking.〔(【引用サイトリンク】title= Understanding Tag Management Tools And Technology )
Integration typically takes the form of adding a JavaScript code snippet to the content. At the most basic level, this poses maintenance, quality assurance, and performance challenges.
At the next level, because tags are the mechanism used to implement third-party solutions and to share data with them, by extension tag management is concerned with data management,〔(【引用サイトリンク】title= ChiefMartech )〕 data privacy, interoperability, governance and analytics〔(【引用サイトリンク】title= Boost Digital Intelligence with Tag Management )〕 issues.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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